SEO

(Search Engine Optimization)

BASIC PACKAGE

– Keyword & Competitor Research
– Optimized Search Engine Result Page (SERP) Snippets
– Personalized Guide to Blogging

We’ll use keyword and competitor research to craft optimized search engine result page (SERP) snippets for your most important pages. We’ll also craft a personalized guide to blogging so you can continue to create good content.

ADVANCED PACKAGE

– Keyword & Competitor Research
– Optimized Search Engine Result Page (SERP) Snippets
– Personalized Guide for Blogging
✔ Keyword Database
✔ Optimized Page Titles and Headings
✔ Google Analytics Assistance

The Basic Package, plus… an evergreen keyword database for your safekeeping compiled from our research. We’ll also tastefully edit or create optimized page titles and headings around your body text to optimize visible content and go a step further than creating optimized SERP snippets. Finally, we’ll provide Google Analytics assistance by installing helpful tools and pointing out the most important metrics to track.

What are SERP Snippets??

Glad you asked! Click here.
The snippets appear in searches and are the bridge between a Google search and your website. The position of your snippets in searches is essentially your page rankings and greatly impacts your visibility.

Will you change page URLs?

No, we will not change the URLs of existing (i.e. live) website pages. Editing URLs has a negative impact on SEO without complicated redirects that are hard to maintain over the life of your website. We will create optimized URLs for new and unpublished content.
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THE SEO PROCESS

We’ll educate you every step of the way.

1

KICKOFF CALL OR EMAILED SURVEY

Great SEO balances data analysis and intel from website owners. It’s important we understand your practice, area and ideal client, as well as identify your most important content. 

2

KEYWORD RESEARCH & PREP WORK

We’ll perform keyword and competitor research for your specific area using industry leading software and share a Google Doc so you can review our findings before making any changes.

3

MAKING THE OPTIMIZATIONS

We’ll make the optimizations on your website and give you plenty of context and follow-up material. Learn what to expect in the coming months from your new SEO work.